And people started to take notice. The website became more active and gathered more visitors. Those visitors commented and shopped and became buyers and then those buyers enjoyed our customer service, quality product and product knowledge and then those buyers became customers. Those customers told their friends and Secretaries and then those people became loyal returning shoppers! We are over the moon that we have such a terrific loyal customer base which supports us though our adventures.
It didn't take long until working out of our basement in High River, Alberta, turned into needing a small commercial space. The next thing you know, one of our owners was able to retire from his 25+ year career in the pet industry and work with Masonic Supply FULL TIME. It was a big leap but a successful one. One of the owner's daughters then joined the team running the packing and shipping and answering some of the calls.
New ecommerce applications and website education along with the teams efforts in sales across the country soon grew the business where the 2nd Brother was able to move to working with Masonic Supply full time as well. A rounded full time team was now on board and we were invited to attend Grand Communications to introduce ourselves to as many Brothers as possible.
But all of this growth wasn't without our fair share of challenges. In June 2013 there was a terrible flood which almost wiped us off the map. The morning of the flood there was a warning of some flash flooding as we had received some torrential rains the past few days. The warehouse backed onto the banks of the Highwood River and was in the path of the teaming flows. Before the work day even began, we were in the middle of a rescue trying to save as much product as we could and get out of there, but we barely made it out ourselves as the van floated away and the office filled with flood-waters.
Even the family home on the other side of town flooded. We were in a tough place and it was 10 days before we were even able to go to see the destruction and shovel out our belongings.
The office was run through from the force of the water and we lost almost our entire inventory.